☕💖 Let’s Talk Over Tea: One Cup Could Change a Life 💬👩‍⚕️

A Real Talk Movement by Tetley x BCNA 🌸

🩷 58 Aussies. Every. Single. Day. That’s how many people hear the words “You have breast cancer” in Australia. 😔 With over 21,000 new cases expected in 2025, it’s the most commonly diagnosed cancer among Aussie women — and tragically, 9 lives are lost daily. 💔58 Aussies. Every. Single. Day. That’s how many people hear the words “You have breast cancer” in Australia. 😔 With over 21,000 new cases expected in 2025, it’s the most commonly diagnosed cancer among Aussie women — and tragically, 9 lives are lost daily. 💔

But here’s the thing… we’re not talking about it enough. 😶

💥 ENTER: The Uncomfortable Cup 💥

A bold new campaign from Tetley Tea + Breast Cancer Network Australia (BCNA), turning a simple cup of tea ☕ into a brave conversation that could literally save a life. 💬❤️

October is 💕 Breast Cancer Awareness Month, and we’re using our favourite ritual — the good ol’ tea break — to stir up the chats we’ve been avoiding:
🩺 How to check
📅 When to screen
🫶 Where to find support

🎀 Drink Pink. Talk Real. Raise Hope. 💞 🎀

We’ve brewed up something special — a limited-edition pink Tetley Tea Cup 100s pack! For every pack sold, 5 cents goes straight to BCNA 💰➡️🎗️ to help provide life-changing info, care & community to anyone touched by breast cancer.

We’ve brewed up something special — a limited-edition pink Tetley Tea Cup 100s pack! For every pack sold, 5 cents goes straight to BCNA 💰➡️🎗️ to help provide life-changing info, care & community to anyone touched by breast cancer.

👋 Meet the Cups That Talk Back 🧠👋

To spark awareness in a totally new way, Tetley created tactile, sensory mugs — handcrafted to mimic how some breast cancer symptoms might feel 👀🖐️. They’re part of our social media movement encouraging Aussies to share their stories and inspire real action. 💬📲

“A cup of tea can kickstart a convo that feels awkward but is absolutely essential. Whether it’s sharing your story, asking questions, or reminding someone to book a check-up — those small chats can lead to big changes.”
— Divya Shrivastava, Head of Marketing ANZ, Tetley 

👩‍⚕️ Real People. Real Stories. Real Strength. 💪

🌟 Reshu’s Story – Melbourne, VIC 👶💔🎗️

At just 33 — and pregnant with her first bub — Reshu found a lump.

“I was dreaming about motherhood… but instead, I was told I had aggressive triple-positive breast cancer. It was terrifying.”
Seeing the BCNA Pink Lady community helped her feel supported and seen.
“I hope this campaign reminds women: know your body, speak up early, and know you’re NEVER alone.”

🌟 Paula’s Story – Sydney, NSW 👩‍👦💬💔

Paula was 41, just recovering from breast surgery, when cancer showed up.

“In the waiting room, I locked eyes with a little boy – another patient. In that moment, we didn’t need words. I realised cancer doesn’t care about age, gender, or circumstance.”
“The Uncomfortable Cup reminds us: early detection matters. Talking about it matters. Silence is dangerous.”

🤝 From the Kitchen Table to Life-Changing Action 🍽️➡️💡

🤝 From the Kitchen Table to Life-Changing Action 🍽️➡️💡

BCNA CEO, Kirsten Pilatti, puts it perfectly:

“The convos we avoid are the ones that can save lives. Just like Tetley brings people together with tea, BCNA brings Australians together with support, knowledge and courage.” 🧡

🎗️ Ready to Chat, Sip, and Save a Life? 🫖🗣️💗

Grab your pink pack.
Check in with a mate.
Start the convo.
Because a cuppa might just be the beginning of everything. 💕

👉 More info at tetley.com.au/theuncomfortablecup