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The Uncomfortable Cup: Tetley x BCNA Life-Saving Campaign
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💗 The Uncomfortable Cup – A Conversation That Could Save a Life
The Uncomfortable Cup is a powerful campaign by Tetley Tea and Breast Cancer Network Australia (BCNA) that encourages Australians to start life-saving conversations about breast cancer. ☕💬
This October, Tetley Tea and Breast Cancer Network Australia (BCNA) have joined forces to launch The Uncomfortable Cup, a bold campaign encouraging Australians to talk openly about breast cancer — the conversations that feel hard but could save a life. 🌸💞
🎀 Breast Cancer in Australia: The Reality
Every day, 58 Australians hear the words: “You have breast cancer.”
Over 21,000 new cases are expected in 2025, making it the most commonly diagnosed cancer among Australian women. Tragically, 9 lives are lost daily. 💔
Despite these numbers, many important conversations still aren’t happening. 😶
💥 Enter: The Uncomfortable Cup
A movement turning a simple tea break into life-saving discussions. ☕❤️
Through this campaign, Tetley and BCNA encourage Australians to talk about:
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🩺 How to check for breast changes
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📅 When to screen
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🫶 Where to find support
Because talking — even when uncomfortable — is essential.
🎗️ Drink Pink. Talk Real. Raise Hope.
To support Breast Cancer Awareness Month, Tetley has released a limited-edition pink Tetley Tea Cup 100s pack.
For every pack sold, 5 cents goes directly to BCNA 💰➡️🎗️ supporting care, information, and community programs.
👋 Meet the Cups That Talk Back
Tetley created tactile, sensory mugs to mimic how some breast cancer symptoms might feel 👀🖐️.
These cups spark conversation and awareness on social media, encouraging Australians to share stories and take action.
A cup of tea can kickstart a convo that feels awkward but is absolutely essential. Whether it’s sharing your story, asking questions, or reminding someone to book a check-up — those small chats can lead to big changes.
👩⚕️ Real People. Real Stories. Real Strength.
🌟 Reshu’s Story – Melbourne, VIC
At just 33, and pregnant with her first child, Reshu found a lump.
“I was dreaming about motherhood… but instead, I was told I had aggressive triple-positive breast cancer. It was terrifying.”
The BCNA Pink Lady community helped her feel supported and seen.
“I hope this campaign reminds women: know your body, speak up early, and know you’re NEVER alone.”
🌟 Paula’s Story – Sydney, NSW
At 41, just recovering from breast surgery, Paula received a cancer diagnosis.
“In the waiting room, I locked eyes with a little boy – another patient. In that moment, we didn’t need words. I realised cancer doesn’t care about age, gender, or circumstance.”
“The Uncomfortable Cup reminds us: early detection matters. Talking about it matters. Silence is dangerous.”
🤝 From the Kitchen Table to Life-Changing Action
BCNA CEO, Kirsten Pilatti, emphasizes:
“The convos we avoid are the ones that can save lives. Just like Tetley brings people together with tea, BCNA brings Australians together with support, knowledge and courage.” 🧡
🫖 Ready to Sip, Chat & Save a Life?
A single cup of tea can start life-changing conversations:
💗 Grab your pink Tetley pack
💗 Check in with a friend
💗 Start the conversation
Because sometimes, small conversations lead to the biggest changes. 💕
👉 Learn more: tetley.com.au/theuncomfortablecup
